Our story

Why we started tying

Draft copy below — swap in your own words whenever you're ready.

Locally made for fisho’s, by a fisho. Murray Cod and Barramundi are two of Australia’s most iconic native sportfish, and they’re exactly what I set out to target when I started tying jigs. Murray Cod are the largest exclusively freshwater fish in Australia — they can live for 40 to 50 years and grow well past a metre in the right water, making a big cod a genuine “fish of a lifetime” for anglers willing to put in the years chasing one. Barramundi grow faster and hit just as hard, famous for their aerial fights and their status as one of the most prized sportfish across Northern Australia. Both species are “implosion feeders” — rather than biting, they suck their prey in with a sudden vacuum strike, which is exactly why the action and profile of a lure matters so much. The lures at Hooked On JigFlys are built around that instinct: hand-tied to move naturally in the water and trigger that reaction strike from cod and barra alike.

Hooked On JigFlys started as one angler tying flies at the kitchen table, chasing the same cod and barra written about above. Every lure that leaves the vice gets tied, checked, and fished the same way — by hand, in small batches, in Melbourne, Victoria. Nothing goes out the door that hasn’t been checked for balance, action, and hook placement first.